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52篇 您的检索式:作者名="Melas F"
    题名 作者 年代 出处 被引量
1Market Rollout and Retailer Adoption of New Brands显示文摘 MELA C F 2004Marketing Science2004,23,4:1
2What Is a Free Customer Worth显示文摘Gupta S Mela C F 2008Harvard Business Review2008,86,11:1
3On the estimation of T-wave ahernans using the spectral fast fourier transform method 显示文摘ARMOUNDAS A A MELA T MERCHANT F M 2012Heart Rhythm2012,9,3:1
4The Long-term Effect of Marketing Strategy on Brand Performance显示文摘ATAMAN M B Van HEERDE H J MELA C F 2006Journal of Marketing Re- search2006,43,5:1
5Acute predictors of subacute complete heart block after alco- hol septal ablation for obstructive hypertrophic cardio- myopathy 显示文摘CHEN A A PALACIOS I F MELA T 2006AmJ Cardiol2006,97,:1
6The long-term impact of promotion and advertising on consumer brand choice 显示文摘MELA CARL F SUNIL Gupta 1997Journal of Marketing Research1997,34,5:1
7What Is a Free Customer Worth 显示文摘Gupta S Mela C F 2008Harvard Business Review2008,86,11:1
8Blockade of nociceptin/orphanin FQ receptor signaling in rat substantia nigra pars reticulata stimulates nigrostriatal dopaminergic transmission and motor behavior显示文摘Marti M Mela F Veronesi C 2004J Neurosci2004,24,30:1
9Pharmacological profile of nociceptin/orphanin FQ receptors regulating 5-hydroxytryptamine release in the mouse neocortex显示文摘Mela F Marti M Ulazzi L 2004Eur J Neurosci2004,19,5:1
10Forecasting peakpollutant levels from meteorological variables显示文摘I C Ziomass D Melas C S Zerefos A F Bais 1995Atmospheric En-vironment1995,29,24:1
11Customer Channel Migration 显示文摘Ansari Asim Mela Carl F Neslin Scott A 2008Journal of Marketing Research2008,45,1:1
12Customer channel migration显示文摘Ansari A Mela C F and Neslin S A 2008Journal of Marketing Research2008,45,1:1
13Managing advertising and promotion for long-run profitability]显示文摘Jedidi K Mela C F and Gupta S 1999Marketing Science1999,18,1:1
14Sponsored search auctions: Research opportunities in marketing显示文摘Yao S Mela C F 2009Foundations and Trends in Market- ing2009,3,2:1
15Determining consumers' discount rates with field studies 显示文摘Yao S Mela C F Chiang J Chen Y 2012Journal of Marketing Research2012,49,6:1
16A dynamic model of sponsored search advertising显示文摘Yao S Mela C F 2011Marketing Science2011,30,3:1
17E - customization 显示文摘Ansari A Mela C F 2003Journal of Marketing Research2003,40,2:1
18Size and share of cus tomer wallet显示文摘Du RY Kamakura W A and Mela C F 2007Journal of Marketing2007,71,2:1
19Customer Channel Migra- tion显示文摘Ansari A Mela C F Neslin S A 2008Journal of Marketing Research2008,45,1:1
20The long-term impact of promotion and advertising on consumer brand choice 显示文摘Mela C F Gupta S Lehmann D R 1997Journal of Marketing Research1997,34,2:1
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