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60篇 您的检索式：作者名="Tybout M"

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	题名	作者	年代	出处	被引量
1	The Decision to Export in Colombia: An Empirical Model of Entry with Sunk Costs 显示文摘	Roberts M J Tybout J R	1997	The American Economic Review1997，87，4：	1
2	When will a brand scan- dal spill over, and how should competitors respond? 显示文摘	Michelle L Roehm Alice M Tybout	2006	Jour- nal of Marketing Research2006，43，3：	1
3	The Moderating Role ofInvolvement and Differentiation in the Evaluation ofBrand Extensions显示文摘	MAOZ E TYBOUT A M	2002	Journal of Consumer Psychol-ogy2002，12，2：	1
4	When will a brand scandal spill over,and how should competitors respond?显示文摘	Roehm M Tybout A	2006	Journal of Marketing Research2006，43，3：	1
5	When Will a Brand Scandal Spill over, and How Should Competitors Respond? 显示文摘	Roehm M L Tybout A M	2006	Journal of Marketing Reseawh2006，43，3：	1
6	Trade Liberalization and the Dimensions of Efficiency Change in Mexican Manufacturing Industries 显示文摘	Tybout J R Westbrook M D	1995	Journal of Inter- national Economics1995，，39：	1
7	Schema congruity as a basis for product evaluation 显示文摘	Meyers-Levy J Tybout A M	1989	Journal of Consumer Re- search1989，16，1：	1
8	Schema Congruity as a Basis for Product Evaluation显示文摘	MEYERS-LEVY J TYBOUT A M	1989	Journal of Consumer Research1989，16，1：	1
9	When will a Brand Scandal Spill over,and how should Competitors Respond? 显示文摘	MICHELLE L ROEHM ALICE M TYBOUT	2006	Journal of Marketing Research2006，43，3：	1
10	Impact of deals and deal retraction on brand switching显示文摘	Dodson J A Tybout A M Sternthal B	1978	Journal of Marketing Research1978，，2：	1
11	The Decision to Export in Colombia:An Empirical Model of Entry with Sunk Costs显示文摘	Roberts M J Tybout J R	1997	The American Economic Review1997，87，4：	1
12	The Decision to Export in Colombia : An Em- pirical Model of Entry with Sunk Costs 显示文摘	Roberts M Tybout J	1997	American Economic Re- view1997，87，：	1
13	The moderating role of involvementand differentiation in the evaluation of brand extensions 显示文摘	Maoz E Tybout A M	2002	Journal of Consumer Psychology2002，，12：	1
14	When will a brand scandal spill over, and how should competitors respond? 显示文摘	Roehm M L Tybout A M	2006	Journal of Marketing Research2006，43，3：	1
15	Using Information Processing Theory to Design Marketing Strategies显示文摘	TYBOUT A M BOBBY J C STERNTHAL B	1981	Journal of Marketing Research1981，18，1：	1
16	The Decision to Export in Colombia:An Empirical Model of Entry with Sunk Costs 显示文摘	Roberts M Tybout J R	1997	American Economic Review1997，87，：	1
17	Designing research for application 显示文摘	Calder B J Phillips L W Tybout A M	1981	Journal of Consumer Research1981，8，2：	1
18	Impact of Deals and Deal Retraction on Brand Switching 显示文摘	Dodson J A Tybout A M Sternthal B	1978	Journal of Market- ing Research1978，，1：	1
19	Schema Con-gruity as a Basis for Product Evaluation显示文摘	MEYERS-LEVY J TYBOUT A M	1989	Journal of Consumer Research1989，16，6：	1
20	When Will a Brand Scandal Spill Over and How Should Competitors Respond? 显示文摘	ROEHM M L TYBOUT A M	2006	Journal of Marketing Research2006，43，3：	1

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