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	题名	作者	年代	出处	被引量
1	Emotional Accounting:How Feelings About Money Influence Consumer Choice显示文摘	Levav J Mcgraw A P	2009	Journal of Marketing Research (JMR)2009，46，1：	1
2	How Far Can a Brand Stretch? Understanding the Role of Self-Construal显示文摘	Ahluwalia R	2008	Journal of Marketing Research (JMR)2008，45，3：	1
3	The Use of Pledges to Build and Sustain Commitment in Distribution Channels 显示文摘	Anderson E Weitz B	1992	Journal of Marketing Research (JMR)1992，1，29：	1
4	The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel显示文摘	Gaski J F Nevin J R	1985	Journal of Marketing Research {JMR)1985，22，2：	1
5	Evaluating structural equation models with unobservable variables and measurement error 显示文摘	Fornell C Larcker D F	1981	Journal of Marketing Research ( JMR)1981，18，1：	1
6	The Effects of Sequential Introduction of Brand Extensions显示文摘	Keller Kevin Lane Aaker David A	1992	JMR Journal of Marketing Research1992，29，1：	1
7	A Process- Tracing Study of Brand Extension Evaluation 显示文摘	Boush David M Loken Barbara	1991	JMR Journal of Marketing Research1991，28，1：	1
8	Control mechanisms and the relationship life cycle:Implications for safeguarding specific investments and developing commitment显示文摘	Jap S D	2000	Journal of Marketing Research (JMR)2000，37，2：	1
9	Evaluating Structural Equation Models with Unob- servable Variables and Measurement Error 显示文摘	Fomell C Larcker D F	1981	Janmal of Marketing Re- search (JMR)1981，18，1：	1
10	Curvilinear Effects of Consumer Loyalty Determinants in Relational Exchanges显示文摘	C Agustin J Singh	2005	Journal of Marketing Research (JMR)2005，42，1：	1
11	The Determinants of Salesperson Performance: A Meta-Analysis 显示文摘	Churchill Jr G A Ford N M Hartley S W	1985	Journal of Marketing Research (JMR)1985，22，2：	1
12	Salesperson Adaptive Selling Behavior and Customer Orientation: A Meta-Analysis 显示文摘	Franke G R Park J E	2006	Journal of Marketing Research (JMR)2006，43，4：	1
13	Models of Consumer Satisfaction Forma- tion : An Extensive 显示文摘	Tse D K Wilton P C	1988	Journal of Marketing Research (JMR)1988，，2：	1
14	Multivariate Analysis of Brand Loyalty for Major Household Appliances 显示文摘	Newman J W Werbel R A	1973	Journal of Marketing Research(JMR)1973，10，4：	1
15	An investigation into the deter- minants of customer satisfaetiou 显示文摘	Churchill Jr G A Surprenant C	1982	Journal of Marketing Re- search (JMR)1982，，4：	1
16	Pie - Expansion Efforts: CoUaboration Processes in Buyer - Supplier Relationships 显示文摘	JAP S D	1999	Journal of Marketing Research (JMR)1999，36，4：	1
17	Two structural equation models :Lisrel and PLS applied to consumer exit - voice theory 显示文摘	C FORNELL F L BOOKSTEIN	1982	JMR Journal of Marketing Research1982，19，4：	1
18	The role of experience in information use and decision making by marketing managers显示文摘	Perkins W S Ran R C	1990	Journal of Marketin~ Research (JMR)1990，27，1：	1
19	Evaluating structural e- quation models with unobservable variables and measurement error显示文摘	Fornell C Larcker D F	1981	Journal of Marketing Research (JMR)1981，18，1：	1
20	The importance of the brand in brand extension显示文摘	Susan M B Joseph W A	1994	Journal of Marketing Research(JMR)1994，5，31：	1

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