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21篇 您的检索式:期刊名="Markeing Science"
    题名 作者 年代 出处 被引量
1Mental Accounting and Consumer Choice 显示文摘RH Thaler 2008Marking Science2008,27,1:1
2Managing channel profits 显示文摘Jeuland A P Shugan S M 1983Marking Science1983,2,2:1
3On the evaluation of structural equation models显示文摘Bagozzi R P Yi Y 1988Journal of the Academy of Marke?ting Science1988,16,1:1
4Coping with Organizational Role Stress:Intrinsic Motivational Orientation, Perceived Role Benefits,and Psychological Withdrawal显示文摘Keaveney S M &Nelwon J E 1993Journal of the Acadmey of Marking Science1993,21,:1
5Customer value: the next source for competitive advantage 显示文摘Woodruff 1997Journal of the Academy of Marking Science1997,25,2:1
6Identification of determinant attributes using the analytic hierarchy process 显示文摘Armacost R T Hosseini J C 1994Journal of the Academy of Marking Science1994,22,4:1
7Raising awareness and signaling quality to uniformed consumers: A price-advertising model显示文摘Zhao Hao 2000Marking Science2000,19,4:1
8Effect of loyalty program on value perception, program loyalty, and brand loyalty显示文摘Yi Y Jeon H 2003Journal of the Academy of Marking Science2003,31,3:1
9Identification of Determinant Attributes Using the Analytic Hierarchy Process显示文摘Annacest R L Hosseini J C 1994Journal of the Academy of Marking Science1994,22,4:1
10Coordinating Channels under Price and on Price Competition显示文摘Ganesh Iyer 1998Marking Science1998,17,4:1
11The Impact of a Product Harm Crisis on Marketing Effectiveness 显示文摘Van H J Helsen K and Dekimpe M G 2007Marking Science2007,26,2:1
12Customer value:the next source for competitive advantage显示文摘Woodruff 1997Journal of the Academy of Marking Science1997,25,2:1
13Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs 显示文摘ELLEN P S WEBB D J MOHR L A 2006Journal of the Academy of Markeing Science2006,34,2:1
14Optimal Pricing and Returns Policies for Perishable Commodities 显示文摘Pasternack B A 1985Marke - ring Science1985,4,:1
15An industry equilibrium analysis of downstream vertical integration显示文摘McGuireT Staelin R 1983Marking Science1983,2,16:1
16A two-sided, empirical model of television advertising and viewing markets显示文摘Wilbur K C 2008Markeing Science2008,27,3:1
17Strategic manufacturerresponse to a dominant retailer显示文摘Geylani T Dukes A J Srinivasan K 2007Marking Science2007,26,2:1
18Strategic assortmentreduction by a dominant retailer显示文摘Dukes A J Geylani T Srinivasan K 2009Marking Science2009,28,2:1
19On the evaluation of structural equation models显示文摘Bagozzi R P Yi Y 1988Journal of the Academy of Marke?ting Science1988,16,1:1
20Price competition in a channel structure with a common retailer显示文摘Choi S C 1991Marking Science1991,10,4:1
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