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157篇 您的检索式:作者名="Aaker J"
    题名 作者 年代 出处 被引量
1Bringing the Frame Into Focus: The Influence of Regulatory Fit On Processing Flu ency and Persuasion显示文摘LEE A AAKER J 2004Journal of Personality and Social Psychology2004,86,2:1
2'I' Seek Pleasures and' We' Avoid Pains : The Role of Self-Regulatory Goals in Information Processing and Persuasion显示文摘Aaker J L Lee A Y 2001Journal of Consumer Research2001,28,1:1
3Time Will Tell: The Distant Appeal of Promo- tion and Imminent Appeal of Prevention显示文摘MOGILNER C AAKER J L PENNINGTON G L 2008Journal of Consumer Research2008,34,5:1
4Dimensions of Brand Personality显示文摘Aaker J L 1997Journal of Marketing Research1997,34,3:1
5Dimensions of brand personality显示文摘Aaker J L 1997Journal of Marketing Research1997,34,8:1
6Dimensions of brand personality 显示文摘Aaker J 1997Journal of Marketing Research1997,,:1
7Dimensions of brand personality显示文摘Aaker J L 1997Journal ofMarketing Research1997,19,3:1
8Accessibility or Di- agnosficity? Disentangling the Influence of Culture on Persuasion Processes显示文摘Aaker J 2000Joumal of Consumer Research2000,2000,:1
9Accessibility or Diagnosticity? Disentangling the Influ- ence of Culture on Persuasion Processes and Attitudes显示文摘Aaker J L 2000Journal of Consumer Research2000,26,4:1
10Dimensions of brandpersonality显示文摘Aaker J L 1997Journal of Marketing Research1997,,34:1
11The malleable self: the role of self-expression in persuasion 显示文摘Aaker J L 1999Journal of Marketing Research1999,36,1:1
12Dimensions of brand personality 显示文摘Aaker J L 1997Journal of Marketing Research1997,34,3:1
13The Pleasures and Pains of Distinct Self-Construals: The Role of Interdepend- ence in Regulatory Focus 显示文摘LEE A Y AAKER J L 2000Journal of Personality and Social Psychology2000,78,6:1
14Consumption Symbols as Carriers of Culture:A Study of Japanese and Spanish Brand Personality Constructs显示文摘Aaker J L 2001Journal of Personality Psychology2001,81,3:1
15'I' Seek Pleasures and 'We' Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion 显示文摘AAKER J L LEE A Y 2001Journal of Consumer Research2001,28,1:1
16Dimensions of Brand Personality显示文摘AAKER J L 1997Journal of Marketing Research1997,34,3:1
17A brand as a character, a partner and a person: Three perspectives on the question of brand personality 显示文摘Aaker J Fournier S 1995Advances in Consumer Research1995,22,:1
18Bringing the Frame into Focus: The Influence of Regulatory Fit on Process- ing Fluency and Persuasion显示文摘LEE A Y AAKER J L 2004Journal of Personal- ity and Social Psychology2004,86,2:1
19A Brand as a Character,a partner and a Person:Three perspectives on the question of brand personality显示文摘Aaker J Fournier S 1995Advances in Consumer Research1995,22,1:1
20Dimensions of brand personality显示文摘Aaker J L 1997Journal of Marketing Research1997,34,3:1
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