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107篇 您的检索式：作者名="Blattberg"

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	题名	作者	年代	出处	被引量
1	Manage Marketing by the Customer Equity Test显示文摘	Blattberg Robert C John Deighton	1996	Harvard Business Review1996，74，4：	1
2	Manage Marketing by the Customer Equity Test 显示文摘	Blattberg R Derghton J	1996	Harvard Business Review1996，，：	1
3	Manage marketing by the cus-tomer equity test显示文摘	Blattberg R C and Deighton J	1996	Harvard Business Review1996，74，4：	1
4	Manage marketing by con- sumer equity test 显示文摘	Blattberg R Deighton J	1996	Harvard Business Review1996，74，4：	1
5	Manage Marketing by the customer equity test显示文摘	Robert C Blattberg John Deighton	1996	Havard Business Review1996，，：	1
6	Manage Marketing by the Customer Equity Test 显示文摘	BLATTBERG R C DEIGHTON J	1996	Harvard Business Review1996，7，4：	1
7	Manage marketing by the customer equity test显示文摘	Blattberg R Deighton J	1996	Harvard Business Review1996，74，：	1
8	Manage marketing by the customer equity test显示文摘	BLATTBERG R C DEIGHTON J	1996	Harvard Business Review1996，，78：	1
9	Manage marketing by the customer equity test 显示文摘	Blattberg R C Deighton J	1996	Harvard Business Review1996，74，78：	1
10	A comparison of the stable and student distributions as statistical models for stock prices 显示文摘	Blattberg R C Nicholas J G	1974	Journal of Business1974，47，2：	1
11	Manage Marketing by the Customer Equity Test显示文摘	Blattberg Deighton	1996	Harvard Business Review1996，，7：	1
12	Identifying the Deal Prone Segment显示文摘	Blattberg R	1978	Journal ofMarketing Research1978，，3：	1
13	Database models and manageri- al intuition: 50% model + 50% manager显示文摘	Blattberg R C Hoch S J	1990	Manage- ment Science1990，36，：	1
14	Managing the firm using lifetime-customer value显示文摘	BLATTBERG R C	1998	Chain Store Age1998，45，1：	1
15	Manage Marketing by the Customer Equity Test显示文摘	DEIGHTON J	1996	Harvard Business Review1996，，810：	1
16	Manage Marketing by Customer Equity显示文摘	Blattberg Robert C	1996	Harvard Business Review1996，1996，：	1
17	Modeling the distribution of price sensitivity and implications for optimal retail pricing 显示文摘	Kim B Blattberg R C Rossi P E	1995	J Bus Econ Star1995，13，3：	1
18	Manage marketing by the customer equity test显示文摘	Blattberg Robert C and John Deighton	1996	Harvard Business Review1996，74，4：	1
19	Manage marketing by the customer equity test显示文摘	Blattberg R C and Deighton J	1996	Harvard Business Review1996，74，：	1
20	Manage Marketing by the Customer Equity Test显示文摘	R C Blattberg J Deighton	1996	Harvard Business Review1996，74，4：	1

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