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23篇 您的检索式：作者名="HOEFFLER S"

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	题名	作者	年代	出处	被引量
1	The Role of Imagination-Focused Visualization on New Product Evaluation显示文摘	ZHAO M HOEFFLER S DAHL D W	2009	Journal of Marketing Research2009，，46：	1
2	When categorization is ambiguous: Factors that facilitate the use of a multiple category inference strategy 显示文摘	Gregan-Paxton J Hoeffler S Zhao Min	2005	Journal of Consumer Psychology2005，15，2：	1
3	Building Brand Equity through Corporate Societal Marketing显示文摘	Hoeffler S Keller K L	2002	Journal of Public Policy&Marketing2002，21，1：	1
4	GMM Estimation of Empirical Growth Models 显示文摘	Bond S Hoeffler A Temple J	2001	C EPR Discussion Paper 30482001，，：	1
5	Mental Simulation and Product evaluation: the Affeetive and Cognitive Dimensions of Process Versus Outcome Simulation 显示文摘	Zhao M Hoeffler S ZauberMan G	2011	Journal of Marketing Research2011，，36：	1
6	Path dependent preferences : The role of early experience and biased search in preference development显示文摘	Hoeffler S Ariely D and West P	2006	Organizational Behavior and Human Decision Process2006，101，2：	1
7	Electroencephalographic Narcotrend index,spectral edge frequency and median power frequency as guide to anaesthetic depth for cardiac surgery in laboratory sheep显示文摘	Otto KA Cebotari S Hoeffler HK	2012	The Veterinary Journal2012，191，3：	1
8	Conceptualizing newness and positioning real- ly new products 显示文摘	Hoeffler S	2002	Advances in Consumer Research2002，29，1：	1
9	The marketing advantages of strong brands显示文摘	Hoeffler S Keller K	2003	The Journal of Brand Management2003，10，6：	1
10	Measuring preferences for really new products 显示文摘	Hoeffler S	2003	Journal of Marketing Research2003，40，4：	1
11	Visualizing the self:Exploring the potential benefits and drawbacks for new product evaluation显示文摘	Dahl D W and Hoeffler S	2004	Journal of Product Innovation Management2004，21，4：	1
12	GMM estimation of empirical growth models显示文摘	Bond S Hoeffler A Temple J	2001	CEPR Discussion Paper 30482001，，：	1
13	The Marketing Advantages of Strong Brands 显示文摘	HOEFFLER S KELLER K L	2003	Journal of Brand Management2003，10，6：	1
14	GMM estimation of empirical growth models 显示文摘	Bond S Hoeffler A Temple J	2001	CEPR Discussion Paper2001，，1：	1
15	ValenceAsymmetries in Preference:The Case of Attrac-tiong Effect显示文摘	Malkoc S A Hoeffler S Hedgcock W	2008	Advances in Consumer Re-search2008，，35：	1
16	GMM estimation of empirical growth models显示文摘	BOND S R HOEFFLER A TEMPLE J R W	2001	2001，，：	1
17	How socialcause marketing affects consumer perceptions显示文摘	Bloom P N Hoeffler S Keller K L	2006	MIT Sloan Management Review2006，47，2：	1
18	Building brand equity through corporate societal marketing显示文摘	Hoeffler S Keller KL	2002	Journal of Public Policy and Marketing2002，21，1：	1
19	Building brand equity through corporate societal marketing显示文摘	Hoeffler S Keller K L	2002	Journal of Public Policy andMarketing2002，，：	1
20	The marketing advantages of strong brands显示文摘	Hoeffler S Keller K L	2003	Journal of Brand Management2003，10，6：	1

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