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93篇 您的检索式：作者名="Kozinets"

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	题名	作者	年代	出处	被引量
1	Utopian enterprise: Articulating the meanings of Star Trek's culture of consumption显示文摘	Kozinets R V	2001	Journal of Consu- mer Research2001，28，1：	1
2	Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning 显示文摘	BROWN S KOZINETS R V SHERRY J F	2003	Journal of Marketing2003，67，7：	1
3	E- tribalized Marketing?: the Strategic Implications of Virtual Communities of Consumption 显示文摘	Kozinets R V	1999	European Management Jour- nal1999，17，3：	1
4	Technology/Ideology:How Ideological Fields Influence Consumers' Technology Narratives显示文摘	Kozinets R V	2008	Journal of Consumer Research2008，34，6：	1
5	Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning显示文摘	KOZINETS B S SHERRY R V	2003	Journal of Marketing2003，67，5：	1
6	The wisdom of consumer crowds:Collective innovation in the age of networked marketing显示文摘	Kozinets R V Andrea H Hope J S	2008	Journal of Macromarketing2008，28，4：	1
7	Teaching old brands newtricks : Retro branding and the revival of brand meaning显示文摘	Brown S Kozinets R Sherry J F	2003	Journal of Marketing2003，67，3：	1
8	E-tribalized Marketing? The strategic implications of virtual communities of consumption 显示文摘	Kozinets V	1999	European Management Journal1999，17，3：	1
9	The field behind the screen: using netnography for marketing research in online communities显示文摘	KOZINETS R V	2002	Journal of mar- keting research2002，39，1：	1
10	Creative consumers in online consumer networks: Exploration of theoretical im-plications显示文摘	Kozinets R V Hemetsberger A	2008	European Advances in Consumer Re-search2008，7，：	1
11	E-Tribalized marketing?:The strategic implications of virtual communities of consumption显示文摘	KOZINETS R	1999	European Management Journal1999，17，3：	1
12	The field behind the screen: using netnography for marketing research in on line communities 显示文摘	KOZINETS R V	2002	Journal of Marketing Research2002，39，2：	1
13	The field behind the screen: Using netnography for marketing research in online eommunities显示文摘	Kozinets R V	2002	Journal of Marketing Research2002，39，1：	1
14	The Field Behind the Screen: Using Netnography for Marketing Research in Online Com- munities显示文摘	Kozinets R V	2002	Journal of Marketing Research2002，39，2：	1
15	Teaching Old Brands New Tricks:Retro Branding and the Revival Brand Meaning显示文摘	Brown Stephen Rovert V Kozinets John F.Sherry Jr		0，，3：	1
16	The Field behind the Screen:Using Netnography for Marketing Research in Online Communities显示文摘	Kozinets R V	2002	Journal of Marketing Research2002，，39：	1
17	Teaching old brands new tricks:retro branding and the revival of brand meaning显示文摘	Brown S Kozinets R V Sherry J F	2003	Journal of Marketing2003，67，7：	1
18	E-tribalized Marketing : The Strategic Implicationsof Virtual Cooimunitieis of Consumption 显示文摘	Kozinets R V	1999	European Manage-ment Jonm^*1999，17，3：	1
19	Teaching old brands new tricks : retro branding and the revival of brand meaning 显示文摘	Brown S R V Kozinets and J F Sherry	2003	Joumal of Marketing2003，67，7：	1
20	E-tribalized Marketng?: The Strategic Impl- ications of Virtual Communities of Consumption 显示文摘	Kozinets V	1999	European Management Journal1999，7，3：	1

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