|
|
|
题名
|
作者
|
年代
|
出处
|
被引量
|
| 1 | Brands and Branding: Research Findings and Future Priorities显示文摘 | Kevin Lane Keller Donald R. Lehmann | 2006 | Marketing Science2006，，6： | 4 |
| 2 | Conceptualizing Measuring And Managing Customer-Based Brand Equity显示文摘 | Kevin Lane Keller | 1993 | Journal of Marketing1993，，6： | 1 |
| 3 | Conceptualizing,Measuring,and Managing Customer-Based Brand Equity显示文摘 | KELLE KEVIN LANE | 1993 | Journal of Marketing1993，57，1： | 1 |
| 4 | Brand Synthesis:The Muhidimensionality of Brand Knowledge显示文摘 | Kevin Lane Keller | 2003 | Journal of Consumer Research2003，29，4： | 1 |
| 5 | Conceptulizing, Measuring, and Managing Customer - Based Brand Equity显示文摘 | Keller Kevin Lane | 1993 | Journal of Marketing1993，57，1： | 1 |
| 6 | Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 显示文摘 | Keller Kevin Lane | 1993 | Journal of Marketing1993，，： | 1 |
| 7 | Conceptualizing, measuring, and manag- ing customer-based brand equity 显示文摘 | Keller Kevin Lane | 1993 | Journal of marketing1993，57，： | 1 |
| 8 | Building Customer-Based Brand Eq-uity显示文摘 | Kevin Lane Keller | | 0，，： | 1 |
| 9 | Brand Fa- miliarity and Advertising Repetition Effects 显示文摘 | Campbell Margaret C Kevin Lane Keller | 2003 | Jour- nal of Consumer Research2003，30，2： | 1 |
| 10 | Conceptualizing Measuring and Managing Customer-b- ased Brand Equity 显示文摘 | Kevin Lane Keller | 1993 | Journal of marketing1993，57，1： | 1 |
| 11 | Building Customer-Based Brand Equity 显示文摘 | Kevin Lane Keller | 2001 | Marketing Management2001，10，2： | 1 |
| 12 | Consumer Evaluations of Brand Extensions显示文摘 | Aaker David A Keller Kevin Lane | 1990 | Journal of Marketing1990，54，1： | 1 |
| 13 | Brand Synthesis: The Muhidimensionality of Brand Kn- owledge 显示文摘 | Kevin Lane Keller | 2003 | Journal of Consumer Research2003，29，4： | 1 |
| 14 | Consumer Evaluations of Brand Extensions 显示文摘 | Aaker David A Keller Kevin Lane | 1990 | Journal of Marketing1990，54，1： | 1 |
| 15 | Conceptualizing,Measuring,and Managing Customer-Based Brand Equity显示文摘 | Keller Kevin Lane | 1993 | Journal of Marketing1993，，： | 1 |
| 16 | The Effects of Sequential Introduction of Brand Extensions 显示文摘 | Keller Kevin Lane Aaker David A | 1992 | Journal of Marketing Research1992，29，1： | 1 |
| 17 | The Effects of Sequential Introduction of Brand Extensions显示文摘 | Keller Kevin Lane Aaker David A | 1992 | JMR Journal of Marketing Research1992，29，1： | 1 |
| 18 | Conceptualizing Measuring and Managing Customer - Based Brand Equity显示文摘 | Keller Kevin Lane | 1993 | Journal of Marketing1993，57，： | 1 |
| 19 | Conceptualizing, Mea- suring, and Managing Customer-Based Brand Equity显示文摘 | Keller Lane Kevin | 1993 | Journal of Marketing1993，，1： | 1 |
| 20 | Consumer evaluation of brand extensions显示文摘 | Adker David and Kevin Lane Keller | 1990 | Journal of Marketing1990，54，1： | 1 |
您所在的机构暂未开通此部分的功能，请联系管理员