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91篇 您的检索式：作者名="MacInnis D"

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	题名	作者	年代	出处	被引量
1	Reputation Management as a Motivation for Sales Structure Decisions显示文摘	WEISS A M ANDERSON E MACINNIS D J	1999	Journal of Marketing1999，63，4：	1
2	Strategic brand concept-image management 显示文摘	Park C W Jaworski B J MacInnis D J	1986	Journal of Marketing1986，50，4：	1
3	Brand attachment and brand attitude strength:conceptual and empirical differentiation of two critical brand equity drivers 显示文摘	PARK C W MACINNIS D J PRIESTER J EISINGERICH A B	2010	Journal of Marketing2010，74，：	1
4	Generating competitive intelligence in organizations显示文摘	JAWORSKI B J MACINNIS D J KOHLI A K	2002	Journal of Mar-ket-Focused Management2002，，5：	1
5	The ties that bind:the strength of consumers' emotional attachments to brands 显示文摘	THOMSON M MACINNIS D J PARK C W	2005	Journal of Consumer Psychology2005，15，1：	1
6	The Role of Imagery in Information Processing: Review and Extensions显示文摘	Macinnis D J Price L L	1987	Journal of Consumer Research1987，，13：	1
7	Effect of physical activity and body size on survival after diagnosis with colorectal cancer显示文摘	HAYDON A MACINNIS R J ENGLISH D R	2006	Gut2006，55，1：	1
8	The role of imagery in information processing: Review and extensions 显示文摘	MacInnis D J Price L L	1987	Journal of Consumer Research1987，13，4：	1
9	The Role of Imagery in Information Processing: Review and Extensions 显示文摘	MACINNIS D J PRICE L L	1987	Journal of Consumer Research1987，13，4：	1
10	The ties that bind: The strength of consumers' emotional attachments to brands显示文摘	Thomson M MacInnis D J and Park C W	2005	Journal of Consumer Psychology2005，15，1：	1
11	An Exploratory Study of the Effects of Imagery Processing and Consumer Experience on Expectations and Satisfaction 显示文摘	MACINNIS D J PRICE L L	1990	Advances in Consumer Research1990，17，1：	1
12	Brand attachment and brand attitude strength: conceptual and empirical differ- entiation of two critical brand equity drivers 显示文摘	Park C W MacInnis D J Priester J	2010	Journal of Marketing2010，74，6：	1
13	Strategic Brand Concept- Image Management 显示文摘	Park C W Jaworski B J D J MacInnis	1986	Journal of Marketing1986，50，：	1
14	The differential role of characteristics of music on high- and low-involvement consumers' processingofads显示文摘	Macinnis D J Park C W	1991	Journal of Consumer Research1991，18，2：	1
15	Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers显示文摘	Park C W Macinnis D J Priester J	2010	Journal of Marketing2010，74，6：	1
16	Beyond Attitudes: At- tachment and Consumer Behavior显示文摘	Park C W MacInnis D Priester J	2006	Seoul National Jour- nal2006，12，2：	1
17	Product category perceptions, elaborative processing and brand name extension strategies 显示文摘	Chakravarti D MacInnis D J Nakamoto K	1990	Advances in Consumer Research1990，17，1：	1
18	Brand attachment and brand attitude strength:conceptual and empirical differentiation of two critical brand equity drivers显示文摘	PARK C W MACINNIS D J PRIESTER J	2010	Journal of Marketing2010，74，11：	1
19	The ties that bind:Measuring the strength of consumers' emotional at- tachments to brands 显示文摘	Thomson M MacInnis D J Whan Park C	2005	Journal of Consumer Psychology2005，15，1：	1
20	The brand attitude flrmation process of e- motional and informational ads显示文摘	YOO C MACINNIS D	2005	Journal of business research2005，58，10：	1

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