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13篇 您的检索式:作者名="Michael Polonsky"
    题名 作者 年代 出处 被引量
1A stakeholder theory approach to designing environmental marketing strategy显示文摘Polonsky Michael J A 1995Journal of Business and Industrial Marketing1995,10,3:1
2The influence of multiple types of service convenience on behavioral intentions: The mediating role of consumer satisfaction in a Taiwanese leisure setting显示文摘Yi-Wei Chang Michael Jay Polonsky 2011International Journal of Hospitality Management2011,,1:1
3A Stakeholder Theory Approach to Designing Environmental Marketing Strategy 显示文摘Polonsky Michael J 1995Journal of Business and Industrial Marketing1995,10,3:1
4Exploratory examination of whether marketers include stakeholders in the green new product development process显示文摘Michael Jay Polonsky Jacquelyn A Ottman 1998Journal of Cleaner Production1998,34,6:1
5Small business and sport sponsorship: the Australian experience 显示文摘Polonsky Michael Dennis Sander and Marianne Cascy 1995Journal of Promotion Management1995,3,12:1
6Small business and sport sponsorship: the Australian experience显示文摘Polonsky Michael Dennis Sander Marianne Cascy 1995Journal of Promotion Management1995,,3:1
7Where are we going? perceptions of U S marketing academics 显示文摘Polonsky Michael J and Gary Mankelow 2000Journal of Marketing Management2000,16,7:1
8Environ- mentally sustainable food production and marketing: opportunity or hype? 显示文摘Suku Bhaskaran Michael Polonsky John Cary 2006British Food Journal2006,,108:1
9Designing Vignette Studies in Marketing显示文摘Kelly D. Wason Michael J. Polonsky Michael R. Hyman 2002Australasian Marketing Journal (AMJ)2002,,3:1
10Small businem and sport sponsorship:the Australian experience 显示文摘Polonsky Michael Dennis Sander Marianne Cascy 1995Journal of Promotion Management1995,,03:1
11Rosenberger, Reevaluating Green Marketing:A Strategy Approach 显示文摘Michael Jay Polonsky and Philip J 2001Business Horizons2001,,910:1
12The impact of consumer ethnocentrism and country of origin sub-components for high involvement products on young Chinese consumers’ product assessments显示文摘Chui Yim Wong Michael J. Polonsky Romana Garma 2008Asia Pacific Journal of Marketing and Logistics2008,,4:1
13Small business and sport sponsorship: the Australian experience 显示文摘POLONSKY MICHAEL DENNIS SANDEN and MAREANNE CASCY 1995Journal of promotion Management1995,3,12:1
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