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37篇 您的检索式：作者名="REINARTZ WERNER"

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	题名	作者	年代	出处	被引量
1	制造型企业如何卖服务显示文摘许多制造公司在其产品开始同质化时,常常试图通过提供增值服务来获得竞争优势。这种战略一旦奏效,会给公司带来巨大收益。公司甚至可能会发现,提供服务比产品本身更赚钱。但是,与每个成功故事相伴的是,至少有5个警示性的事例发生,提醒我们制造公司要从服务业务中获取利润,并非易事。	维尔纳·赖纳茨(Werner Reinartz) 沃尔夫冈·乌拉加(Wolfgang Ulaga) 张乐(翻译)	2008	商业评论2008，，7：	6
2	Hybridofferings:how manufacturing firms combine goods and serv- ices successfully显示文摘	ULAGA WOLFGANG REINARTZ WERNER J	2011	Journal of Marketing2011，75，6：	1
3	On the Profitability of Long-life Customers in a Non-contractual Setting: An Empirical Investigation and Implications for Marketing 显示文摘	Werner J Reinartz Kumar V	2000	Journal of Marketing2000，64，4：	1
4	Distributing through m-ultiple channels in industrial wholesaling:how many and how much?显示文摘	Monika Kuferle Werner Reinartz	2014	Journal of the Academy of Marketing Science2014，，9：	1
5	施工企业如何进行人才的管理显示文摘	Werner Reinartz Wolfgang Ulaga		商业评论0，，04：	1
6	On the Profitability of Long-Life Customers in a Noncontractual Setting:An Empirical Investigation and Implications for Marketing显示文摘	REINARTZ WERNER V KUMAR	2000	Journal of Marketing2000，，64：	1
7	Balancing Acquisition and Retention Resources to Maximize Customer Profitability显示文摘	REINARTZ WERNER JACQUELYN S THOMAS V KUMAR	2005	Journal of Marketing2005，69，1：	1
8	The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration显示文摘	REINARTZ WERNER V KUMAR	2003	Journal of Marketing2003，，67：	1
9	The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration显示文摘	Reinartz Werner V Kumar	2003	Journal of Marketing2003，67，1：	1
10	The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration 显示文摘	Reinartz Werner V Kumar	2003	Journal of Marketing2003，67，1：	1
11	Seven barriers to customer equity management显示文摘	John Deighton Werner J Reinartz Eoland T Rust Gordon Swartz	2002	Journal of Service Pesearch2002，5，1：	1
12	The mismanagement of customer loyalty显示文摘	Werner Reinartz V Kumar	2002	Harvard Business Review2002，7，：	1
13	How to Sell Services More Profitably 显示文摘	Reinartz Werner and Wolfgang Ulaga	2008	Harvard Business Review2008，，5：	1
14	The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration显示文摘	Reinartz Werner V Kumar	2003	Journal of Marketing2003，67，1：	1
15	The impact of customer relationship characteristics on profitable lifetime duration 显示文摘	Reinartz Werner Kumar V	2003	Journal of Marketing2003，67，1：	1
16	The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration 显示文摘	REINARTZ WERNER J KUMAR V	2003	Journal of Marketing2003，，67：	1
17	On the profitability of long-life customer in a noncontractual setting: an empirical investigation and implication for marketing显示文摘	V Kumar	2001	Journal of Marketing2001，64，：	1
18	On the Profitability of Long-Life Customers in a Noncontractual Setting:An Empirical Investigation and Implications for Marketing显示文摘	Werner J Reinartz V Kumar	2000	Journal of Marketing2000，，10：	1
19	On the profitability of longlife customer in a noncontractual setting: an empirical investigation and implication for marketing 显示文摘	Reinartz Werner J Kumar V	2000	Journal of Marketing2000，，64：	1
20	Empirical Generalizations from Brand Extension Research:HowSure are we?显示文摘	Echambadi Raj Arroniz Inigo Reinartz Werner Lee Junsoo	2006	International Journal of Research in Market-ing2006，23，3：	1

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