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38篇 您的检索式：作者名="Skiera"

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	题名	作者	年代	出处	被引量
1	Referral programs and customer value 显示文摘	Schmitt P Skiera B Van den Bulte C	2011	Journal of Marketing2011，75，1：	1
2	Antiproliferative activity of polyether antibioticcinchona alkaloid conjugates obtained via click chemistry显示文摘	SKIERA I ANTOSZCZAK M TRYNDA J	2015	Chem Biol Drug Des2015，26，4：	1
3	Referral Programs and Customer Value显示文摘	Philipp Sehmitt Bemd Skiera Christophe Van den Buhe	2011	Journal of Marketing2011，75，1：	1
4	Measuring consumers' willing- ness to pay at the point of purchase显示文摘	Wertenbroch K Skiera B	2002	Journal of Market- ing Research2002，39，：	1
5	Measuring individual friction- al costs and willingness - to - pay via name - your - own - price mechanisms 显示文摘	SPANN M SKIERA B S	2004	J Inteaet Mark2004，18，4：	1
6	An Analysis of the Importance of the Long Tail in Search Engine Marketing 显示文摘	Skiera B Eckert J Hinz O	2010	Electronic Commerce Research and Applications2010，9，6：	1
7	Driver of the Long tail phenomenon: an empirical analysis 显示文摘	Oliver Hinz Jochen Eckert Bernd Skiera	2011	Journal of man- agement Infomlation System2011，27，4：	1
8	Seeding strategies for viral marketing:An empirical comparison显示文摘	Hinz O Skiera B Barrot C	2011	Journal of Marketing2011，75，6：	1
9	' Seeding Strategies for Viral Mar- keting : An Empirical Comparison 显示文摘	Hinz O Skiera B Barrot C	2011	Journal of Marketing2011，75，6：	1
10	Referral Programs and Customer Value 显示文摘	SCH MITT P SKIERA B VAN DEN BULTE C	2011	Journal of Marketing2011，75，1：	1
11	Customer Equity: An Integral Part of Financial Reporting 显示文摘	Thorsten Wiesel Bernd Skiera Julian Villanueva	2008	Journal of Marketing2008，72，3：	1
12	Evaluating channel performance in multi-channel environments显示文摘	Gensler S Dekimpe M G and Skiera B	2007	Journal of Retailing and Consumer Services2007，14，1：	1
13	Not All Fun and Games: Viral Marketing for Utilitarian Products 显示文摘	Schulze C SchOler L Skiera B	2014	Journal of Marketing2014，78，1：	1
14	Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House显示文摘	Edward C. Malthouse Michael Haenlein Bernd Skiera Egbert Wege Michael Zhang	2013	Journal of Interactive Marketing2013，，4：	1
15	Linking customer and financial metrics to shareholder value: The leverage effect in customer- based valuation 显示文摘	Schulze C Skiera B Wiesel T	2012	Journal of Marketing2012，76，2：	1
16	Internet-based virtual stock markets for business forecasting显示文摘	Spann M Skiera B	2003	Management Science2003，49，10：	1
17	Evaluating channel performance in multi-channel environments显示文摘	Gensler S Skiera B Dekimpe M G	2006	J of Retailing and Consumer Services2006，14，1：	1
18	Measuring individual fric- tional costs and willingness-to-pay via name-your-own-price mecha- nisms 显示文摘	SPANN M SKIERA B SCHAFERS B	2004	Journal of Interactive Marketing2004，18，4：	1
19	Prediction market pertbrm- anee and market liquidity: a comparison of automated market mak- ers显示文摘	SLAMKA C SKIERA B SPANN M	2013	IEEE transactions on engineering management2013，60，1：	1
20	Customer equity sustainability ratio:A new metric for assessing a firm's future orientation显示文摘	Skiera B Bermes M Horn L		0，，03：	1

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