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| 1 | Research on the Brand Construction of Agritourism Enterprise in Chongqing显示文摘Agritourism is a modern agricultural model,which is combination of agriculture and rural tourism. Its goal is to carry on the culture of farming and achieve economic efficiency. To achieve this goal,brand building is very important. However,most companies have the same goods and services in the development process. Managers lack brand awareness,and enterprises lack core competitiveness. To solve these problems,the agritourism enterprises must change their management concepts,establish brand awareness,improve quality of service,increase the cultural connotation of products and services,and strengthen marketing efforts to achieve the overall improvement of modern agricultural brand. | Yurong YANG | 2016 | Asian Agricultural Research2016，8，5： | 4 |
| 2 | Inherent Criteria of Brand Name Translation | 李旭晴 叶航宇 | 2010 | 海外英语2010，，5X： | 2 |
| 3 | Embodiment of Meanings in the Transliteration of International Brand Names into Chinese显示文摘The translation of brand names is a new branch in the field of translation along with the development of economy and trade between countries,which has its own characteristics.As the language and culture of English and Chinese both differ from each other,this essay is explored to study the transliteration of brand names from English to Chinese so as to examine how meanings are embodied in the translation. | 唐弢 | 2012 | 海外英语2012，，8X： | 1 |
| 4 | Cultural Discrepancies in Brand Translation显示文摘Nowadays, the international dimension of brand name is becoming increasingly notable with the continual increase of the international economic exchanges. However, the translation of brand name is a complicated process, which requires the translator not only to regard the brand name translation as a kind of commercial activity, but also to understand clearly the cultural similarities and disparities between the source and target languages. From the aspect of cultural differences, this paper discusses the cultural influence on Chinese and English brand name translation, and finally introduces some suggestions for brand name translation. | 邓雪莹 | 2013 | 海外英语2013，，12X： | 1 |
| 5 | Effects of Agricultural Brand Crisis on Consumers' Brand Attitude显示文摘In this paper,the concept of perceived trust was adopted to investigate the relationship between brand crisis type and brand attitude; what's more,the paper considered the moderating effect of consistency of negative word of mouth on the relationship between the aforementioned two. Empirical study results showed that compared with values-related brand crisis,performance-related brand crisis had a more significant effect on consumers' perceived competence-based trust and there were no significant differences in the negative effects of two types of brand crisises on consumers' perceived benevolence-based trust. In addition,consumers' perceived competence-based and benevolence-based trust had a positive effect on brand attitude and consistency of negative word of mouth played a moderating role in the relationship between brand crisis type and brand attitude. | Bixia LUO Chong GONG Licong CAO | 2016 | Asian Agricultural Research2016，8，3： | 1 |
| 6 | Impact of country-of-origin image of Guizhou province on brand trust of green agricultural products显示文摘Brand building of agricultural products is the key for agricultural enterprises to gain competitive advantage and occupy the market. Guizhou province is rich in green agricultural products resources and has superior natural resources, but it is at a disadvantage in the market competition. The constraint factor is that the brand is not enough to obtain consumer trust. In order to provide countermeasures and suggestions for Guizhou provincial government and agricultural enterprises to shape green agricultural products brand, this paper explores the influence path of country-of-origin image of Guizhou province on brand trust of green agricultural products. Therefore, based on the theory of Country-of-origin effects this study conducts an empirical research. Taking the country-of-origin image, including natural conditions,technological conditions, brand supervision norms, technology input, government marketing promotion and government policies as antecedent variables, and green agricultural brand trust, including brand competence trust and brand quality trust as dependent variables, the structural equation model was constructed. Through data collection and empirical analysis by using structural equation model, this study found that natural conditions have a positive impact on brand competence trust, and technical conditions have a positive impact on brand quality trust. The brand supervision norms, technology input, government marketing promotion and government policy will all promote consumers to have a positive impact on brand trust in green agricultural products. | LIU Liang-can LIU Shi-zeng | 2019 | Ecological Economy2019，12，1： | 1 |
| 7 | 品牌延伸,当心陷阱显示文摘在现代市场经济中,品牌已经成为企业一种重要的战略性资产,是企业核心竞争力的重要体现。正如著名品牌专家拉里—耐特所描述的那样:“未来是品牌的战争——品牌互争长短的竞争。商界和投资者都将认识到,只有品牌才是公司最宝贵的资产……拥有市场比拥有工厂重要得多,而唯一能够拥有市场的途径是拥有具备市场优势的品牌。” | 杨嘉荣 | 2003 | 中国服装(北京)2003，，18： | 1 |
| 8 | Research on representative brand and operation mode of second-hand clothing in Europe显示文摘In order to study the current situation and operation mode of second-hand clothing brand in Europe,this paper makes a field investigation on the second-hand clothing shops in European countries.Through classification of the inspected shops,five representative brands with certain popularity and influence and different operation modes in Europe are selected out from high-grade antique boutiques,non-profit charity organizations,professional retailers and middle-grade consignment shops in the second-hand clothing market.This paper analyzes and discusses the development history of stores,the source of goods,the form of stores,and the operation mode,so as to provide a reference for the development and standardization of the second-hand clothing market in China. | Ying Tang Arturo Dell'Acqua Bellavitis | 2020 | 服饰导刊2020，9，3： | 1 |
| 9 | Students’ Choice for Computers显示文摘Nowadays,computers are widely used as useful tools for our daily life.So you can see students using computers everywhere.The purpose of our survey is to find out the answers to the following questions:1.What brand of computers do students often choose?2.What is the most important factor of choosing computers in students’idea?3.What do students want to do with computers most?After that,we hope the students will know what kind of computers they really need and how many factors must be thought about when buying computers. | Cai Wei | 2015 | 校园英语2015，，20： | 0 |
| 10 | BAGS&BROS Markus and Daniel Freitag on Taking Their Brand from Zurich to Shanghai显示文摘With a devoted fan base around the world,Freitag,a Zurich-based company that has been producing one-of-a-kind messenger bags,backpacks and accessories from old truck tarpaulin,seatbelts and bicycle inner tubes since 1993,is considered by many to be a cult brand.Search for its name or the'#frtg'hashtag on Instagram and you’ll find hundreds of accounts,as well as tens of thousands of posts where fans all over the world show off the latest addition to their colorful and unique collections. | Dominic Ngai | 2018 | 城市漫步(GBA版)2018，，11： | 0 |
| 11 | Differentiated Brand Marketing Strategy for China's Conventional Aquatic Products显示文摘The volume of production and marketing of China's conventional aquatic products is increasing. Compared with price of livestock and poultry products,price of conventional aquatic products is relatively low. Differentiated brand marketing for China's conventional aquatic products is a key approach for increasing market demand for conventional aquatic products and increasing value of conventional aquatic products. The differentiated brand marketing is an inevitable trend of market development and also a powerful arm for market competition. China's conventional aquatic products can take differentiated brand marketing strategies such as brand orientation,brand concept,brand culture,and place name brand,to better keep market competitive edge and increase economic benefits. | Hua LIANG Zhongming SHEN | 2015 | Asian Agricultural Research2015，7，6： | 0 |
| 12 | Regional Brand and High-quality Development of Fruits in Ethnic Areas of the Yangtze River Economic Belt under the Greater Food Approach显示文摘Establishing the Greater Food Approach and promoting the Yangtze River Economic Belt s national major regional development strategy can better support and serve the agricultural power and Chinese-style modernization.This paper introduces the characteristics of fruit industry in 16 autonomous prefectures and 47 autonomous counties under the jurisdiction of the Yangtze River Economic Belt.It studies the intellectual property resources of brand marks from the aspects of geographical indications,collective trademarks,certification trademarks,well-known trademarks in China and national design patents,and analyzes the main problems of brand and high-quality development of fruit industry in these ethnic autonomous areas.Finally,it puts forward some strategies,such as improving the protection of intellectual property rights of geographical indications,using intellectual property rights of brand signs,building modern seed industry upgrading project,drawing lessons from the experience of thousand villages demonstration project,ensuring that large-scale poverty does not occur,and building a diversified food supply system. | Li GAO Jianjun ZHANG Yuanpeng SUN Zhiyang LIU Zhiguo SUN | 2024 | Asian Agricultural Research2024，16，3： | 0 |
| 13 | Research of Internet Trade Trust Based on the KMRW Reputation Model显示文摘The paper discusses the Internet trade trust problemby using KMRW reputation model in incompleteinformation limited repeated game,concluding thatin certain conditions,both Internet trade participatorswill give up short-time revenue for maximizinglong-term revenue and accordingly employ the cooperationstrategy,and the times of cooperation isvulnerable to trade price and product utility.At last,the paper proposes several policies and suggestionssuch as forming Internet honesty culture,strengtheningInternet brand and figure and protecting Internetwell-known brands. | Xu Qionglai Tang Shoulian | 2008 | China Communications2008，5，2： | 0 |
| 14 | HU XIAOHONG CIEO Deputy Brand Director显示文摘The importance of education in China is no surprise,but some key areas of inequality have been highlighted across the education sector in recent years.For starters,only a fraction of China's labor force graduates from high school.A comprehensive study by education startup Zuoyebang and Beijing Normal University also revealed a noticeable difference in the difficulty of math problems between wealthy first-tier city neighborhoods and poor city districts and rural areas. | Joshua Cawthorpe | 2021 | 城市漫步(上海版、英文)2021，，4： | 0 |
| 15 | ELTON BRAND 洛杉矶平民国王显示文摘'嘿,你知道吗?布兰德刚从芝加哥来到洛杉矶的时候(2001年),有一次他去餐馆吃饭准备停车,车场管理员问他是不是湖人队员,他说自己是快船队的,车场管理员问又他叫什么名字,布兰德菜鸟般地报出了自己的名子,车场管理员耸了耸肩膀,微笑着告诉他没有停车位了。 | 刘强 | 2006 | 篮球俱乐部2006，0，6： | 0 |
| 16 | ISABELLA LIFESTYLE The Brand with a Mission to Better China显示文摘'In the last 30 years,China has gained a I lot.But I believe it has lost even more…and now it's time to collect the pieces.0 In a society grappling with problems of super・ficiality and fake goods,Isabella Zhai-founder of Isabella Lifestyle brand based in Foshan-says she is determined to give consumers another option:quality. | Jocelyn Richards | 2017 | 城市漫步(GBA版)2017，，7： | 0 |
| 17 | Towards a Holistic Place Branding Model:A Conceptual Model Proposal显示文摘This paper proposes a comprehensive and integrative model which will contribute to a successful place branding.The new model is proposed based on the analysis of 30 previous place branding models and enriched by the literature review.The result of this work is the conceptual model that offers a more global perspective of place branding and consists of the following 11 interrelated elements:place,brand leadership,community stakeholders engagement,brand vision,brand architecture,brand identity,brand communications,brand image,brand experience,brand actions and brand evaluation,which must be incorporated into any place branding model as they prove to be relevant and play a strategic role in the branding process.They are essential for place brand development and management,and represent key success factors of place brands.The research implications are to give researchers a guide for literature development,theory building,and future research.The practical implications are to offer practitioners,professionals,local officials,and even governments a model that explains the place branding process to effectively create and manage a place brand.Unlike previous models which take different perspectives on the branding process,this one is holistic as it encompasses(almost)all of them.The new model highlights also new elements that do not appear in the previous ones. | Mohamed Berrada | 2018 | Chinese Business Review2018，17，5： | 0 |
| 18 | An Analysis of Brand Name Translation from the Perspective of Conceptual Blending Theory显示文摘A brand is the identity of a specific product,service,or business.The brand name is quite often used interchangeably with 'brand',although it is more correctly used to specifically denote written or spoken linguistic elements of any product.Developed from the mental space theory,conceptual blending theory is an important part of cognitive linguistic researches.Based on this theory and integration networks,this paper explains the meaning construction of the translated brand names and the way people understand them.This paper takes two successful translation cases and two unsuccessful ones to make the contrast analysis.It proves that conceptual blending theory can provide detailed description and profound explanation of the perceiving process of brand name translation.Meanwhile it points out the direction of brand name translation from the perspective of cognitive linguistics. | 黎萌 周敏 刘玉霞 | 2012 | 海外英语2012，，13： | 0 |
| 19 | THE SHARK KNIGHT RISES From costumed vigilante to Foreign Brand Ambassador显示文摘My last column was about my first trip to a Chinese police department-after I was caught dancing on the court between quarters at a Shanghai Sharks game.Well,that was two years ago.Now it's 2014,and I get free courtside tickets to every Sharks game.Wliat a long and winding road it has been. | ZACH ETKIND | 2014 | 城市漫步(上海版、英文)2014，，12： | 0 |
| 20 | Beauty Brands are Going Global显示文摘It’s not a surprise anymore for beauty brands to go overseas in recent years. According to statistics from China Customs, in 2021, China’s total export trade of cosmetics reached 4.85 billion U.S. dollars(about 34.833 billion yuan), up 14.4 percent year on year, surpassing the cosmetics exports of $25(17.981 billion yuan) in 2018 and $2.774 billion(19.952 billion yuan) in 2019. Obviously, the profit growth rate of beauty brands outside China is increasing year by year. | Xu Wenjun | 2023 | China Detergent & Cosmetics2023，8，1： | 0 |
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